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Transparency & Data Sources
We believe in honest communication. Here is where every number comes from.
Our Commitment
Fanallyo is committed to presenting accurate, verifiable information across the platform. We never inflate numbers, fabricate testimonials, or misrepresent data. When we cite industry statistics, we link directly to the original report so you can verify every claim yourself.
As our community grows, we will progressively replace industry benchmarks with real-time platform data drawn from our own database. Until then, all statistics are clearly labelled with their source.
Industry Statistics
The homepage displays four industry facts when our live platform numbers are below the auto-switch threshold. Each fact is sourced from a major, peer-reviewed or widely cited industry report.
80% of consumers identify as fans
Deloitte's annual survey of 3,000+ U.S. consumers found that roughly 80% self-identify as a fan of at least one entertainment property — film, music, sports, or gaming.
Source: Deloitte Digital Media Trends, 18th Edition (2024)
90% trust peer recommendations over ads
Nielsen's global survey of 28,000+ internet respondents across 56 countries consistently shows that around 90% of consumers trust recommendations from people they know, making word-of-mouth the most trusted form of advertising.
Source: Nielsen Global Trust in Advertising Report
27% more spent by fans on entertainment
The same Deloitte study found that self-identified fans spend approximately 27% more on entertainment-related purchases (tickets, merchandise, subscriptions) compared to non-fans.
Source: Deloitte Digital Media Trends, 18th Edition (2024)
55% of fans engage across platforms
Deloitte reports that 55% of fans engage with their favourite properties across multiple platforms — social media, streaming, live events, and merchandise — creating cross-platform advocacy opportunities.
Source: Deloitte Digital Media Trends, 18th Edition (2024)
Live Platform Statistics
Once the Fanallyo community reaches a meaningful size (50+ active fans and 200+ tracked clicks), the homepage automatically switches from industry benchmarks to live platform data. These numbers are pulled directly from our database in real time and include:
- Active Fans — unique users who have joined at least one campaign.
- Total Clicks — verified referral link clicks tracked by our analytics engine.
- Active Campaigns — campaigns currently accepting fan participation.
- Total Shares — social shares generated by fans through referral links.
Testimonials
Our testimonial carousel operates in two modes:
Illustrative Scenarios
Before real user feedback is available, the carousel displays clearly labelled illustrative scenarios that show how fans, creators, and organizations might use Fanallyo. These are marked with a disclaimer at the bottom of the section.
Real User Quotes
As users provide feedback, we replace the illustrative scenarios with genuine quotes — each collected with explicit permission. Real testimonials are stored in our database and approved by an admin before appearing on the site.
How to Verify
We encourage you to verify every claim we make. Here are direct links to the full reports referenced on this site:
Have questions about our data or methodology?
Reach out through our About page and we will be happy to provide additional context.